aesthetics. subconscious.
For the past centuries humans have learned to separate the aesthetics to specific models. The main problem is the nature of the harmony and world. Looking for some background, you can compare an ugly antipode that in most causes outrage disharmony in the so-called laws of beauty.
However, now all these aesthetic canons are outdated, have blurred boundaries and everything is spoiled by excessive aesthetics.
Everything is lifeless. Everything is fake. The excessive part of lie is found both in objects as well as in words. The desire for the harmony is the usual thing in everyday life. Everything is like under the line, no chaos, no passion, no rebellion. Why not break the stereotypes? We can try to make it the norm even if it seems like an absurd. We can try to provide more content and not search for this sense.